Value

Intero can help you maximize your property sales price or leasing rate. We employ the best listing technology and the best network of affiliates and referrals to help your property be seen by the right people at the time they're looking for it. We also know a bit about advertising.

Ads attract attention, but our enthusiastic commitment and hard work will be the deciding factors in selling your home. Industry statistics confirm that it's counterproductive to advertise your home every week. That's why we use well written and compelling classified and display ads describing a constantly changing selection of houses that will appeal to a wide range of buyers. These ads consistently generate a very high number of calls – on all the properties we represent – yours included.

Experience demonstrates that the best advertisements for your home are the signs in your front yard. Close to 45% of the calls we receive are due to "for sale" signs, and "open house" signs drew almost 75% of those who viewed specific homes. Open houses are a particularly effective way to generate select prospects our sales associates can work with and develop into buyers.

Serious buyers study real estate ads on a regular basis, and frequent advertising tends to make a property seem "shopworn." An ad schedule that varies has proven much more effective than a static one. Prospective buyers rarely purchase the home they call about. In fact, industry reports indicate that classified ads directly generate less than 10% of home sales. Our experience confirms that ads don't sell homes – people do.